As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
Have you ever wished for your own personal gourmet Chef?
The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!
Mashable Awards Partner:
Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.
Mashable Awards Category Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging,
Win an iPad!
Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!
Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.
Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.
Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Mashable Awards Gala Silver Sponsor:
Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.
The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.
The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
Mashable Awards Gala VIP Lounge sponsor:
Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.
Mashable Awards After Party Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
Image courtesy of iStockphoto
For more Social Good coverage:
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto
For more Social Good coverage:
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Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
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bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
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Rompiendo <b> Noticias </ b>: Añada un gigantesco bucle Solar ProminenceThe Observatorio de Dinámica Solar nunca deja de ofrecer imágenes absolutamente impresionante desde el Sol: de 18:49 UT hoy en día, la imagen de arriba es lo que el Sol parecía en el espectro ultravioleta. La importancia que está viendo en bucle ...
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bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
Have you ever wished for your own personal gourmet Chef?
The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!
Mashable Awards Partner:
Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.
Mashable Awards Category Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging,
Win an iPad!
Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!
Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.
Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.
Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Mashable Awards Gala Silver Sponsor:
Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.
The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.
The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
Mashable Awards Gala VIP Lounge sponsor:
Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.
Mashable Awards After Party Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
Image courtesy of iStockphoto
For more Social Good coverage:
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto
For more Social Good coverage:
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Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
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As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.
When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.
Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”
There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.
1. Brooklyn Museum
More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquare
What’s really great about the museum, which can also be found on Tumblr
2. Sesame Street Workshop
Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.
You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own
3. WildlifeDirect
Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.
WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.
4. Kids Are Heroes
Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.
Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.
5. Darius Goes West
Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.
Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.
What’s Your Take?
Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.
The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Sponsorships are available. Please contact sponsorships@mashable.com for more information.
Thanks to our sponsors:
Mashable Awards Gala Partner:
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com
Mashable Awards Online Partner:
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Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.
Mashable Awards Category Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging,
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Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.
Our “Mobile Year in Review 2010” animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
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The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
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Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
Image courtesy of iStockphoto
For more Social Good coverage:
As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Most Influential Social Good Champion” supported by Yahoo!. Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Social Good is a brand new form of online giving that draws both from small non-profits and large brand cause-marketing campaigns. But like any burgeoning movement, social good requires champions to bring it to the public and promote its growth.
While “social good” and “influence” may not have absolutely concrete definitions (is influence based on Twitter followers? Raising the most money?), it is easy to see when an individual has taken on the cause of social good to create some real change.
Even though the exact parameters are a subjective call, we scoured the web for three social good activists who are using their skills to create change. We’ve highlighted three individuals who are utilizing social media and online campaigns to shape the way that we think about activism.
1. The Free Agent
Beth Kanter and Allison Fine defined the concept of the “free agent” this year in their book, The Networked Nonprofit. A “free agent,” as they defined it, is a “person who is passionate about a social cause, but is working outside of a nonprofit organization to organize, mobilize, raise money, and engage with others.” Using social media tools, free agents are able to make an impact that was once only capable within the infrastructure of an organization.
We’ve covered a number of free agents who had influence this year. Individuals like Shawn Ahmed, who posts YouTube
Kanter, a free agent herself, has played an influential role in helping non-profit organizations accept and cooperate with these social media-powered activists. Among her efforts, she facilitated a conversation at the State Department’s Tech@State Civil Society 2.0 event about how non-profits and free agents can work together.
2. Ben Rattray, Founder and CEO of Change.org
There are two hurdles that almost every cause campaign struggles with. The first is making the complexities and realities of its cause understood. The second is mobilizing people effectively. Change.org, which was founded by Ben Rattray in 2006, helps solve both.
The site has more than 100 writers who contribute in-depth reporting on 15 different causes. When people come to the site to read about a cause they’re passionate about, they also have the opportunity to take action toward that cause by signing petitions. While these cumulative actions lack the drama of a protest, mobilizing a large network toward one specific action has proved a lot more effective than a hodgepodge of independent actions.
Change.org has partnered with thousands of non-profits, and together the community has accomplished more than 100 “victories,” in which they’ve changed an unjust practice, law or policy. The organization connects activists with similar passions, and by doing so it gives them power as a cohort that they would never have as individuals.
3. Scott Harrison, Founder of Charity: Water
Charity: water uses 100% of public donations to fund water projects and is transparent about how donations are used. Both of these qualities make it somewhat of an oddball in the non-profit world — which might be exactly what the non-profit world needs.
When people donate money to most organizations, they’re not sure what happens to their donation or how efficiently it was used. When they give to charity: water, they can look up a picture and GPS coordinates of the project they contributed to. Since the organization relies on private donors for the money that makes it run, there’s no doubt about whether your donation ended up paying for somebody’s flight instead of funding a water project. The organization even covers its PayPal fees on donations.
This model of transparency and accountability has created trust and helped raise more than $20 million for 3,196 projects in the past four years. We hope that its success will influence other non-profits to do the same.
What’s Your Pick?
Who were your social good champions this year? Let us know in the comments or nominate them for a Mashable Awards. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)
In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the
Date: Thursday, January 6th, 2011 (during International CES Convention week)
Mashable Awards Category Sponsor:
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.
Image courtesy of iStockphoto
For more Social Good coverage:
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Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
bench craft company rip off
Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence
The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...
Fox <b>News</b> Co-Host Bill Hemmer Is An Adrenaline Junkie
Former bungee jumper now gets his thrills the way many people do -- from Fox News Channel.
NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite
Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...
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