About Me 0025: Making Money Ideas

JustBuyThisOne is a shopping site that approaches the problem of the paradox of choice by limiting a shopper’s options down to one, featuring the ideas of behavioral economist Barry Schwartz who coined the term in the title of his 2004 book on consumer decision-making. Powered by the review aggregator ReeVoo, the site essentially displays the top item reviewed among televisions, vacuums, computers, and other electronics frequently turned to for gifts.

Browsing through the site one immediately gets the sense that the solution to “too many choices” isn’t necessarily “having only one choice” – the feeling that you as an individual have cognitively made a decision about what the best deal is turns out to be a critical part of the decision-making process. An interesting solution to this problem is the site’s Room Service feature, in which they promise to handle all the details of returning, refunding, and replacement.

Another idea exposed is around the notion of curation; while there’s potentially value in capturing the #1 reviewed item from everyone, though sites like Svpply and Of A Kind show the value of showing only items selected by a like-minded community. While JustBuyThisOne’s straightforward and simple approach may turn out to appeal to a number of people, it’s likely that as an “experiment in choice architecture” it will end up highlighting the importance of constructing a balance between too many options and too few.

JustBuyThisOne

[via @rorysutherland]

Once again, Harry Reid, Nancy Pelosi, and the Obama administration are attempting to negate the United States Constitution and the will of the American people in a cynical attempt to satisfy yet another of their multiple special interest groups. If they can get their lame (soon-to-be-dead) ducks in a row, they would saddle the country with the so-called DREAM (Development, Relief and Education of Alien Minors) Act before the Congressional term ends and sanity can be restored. Simply stated, the DREAM Act, which was introduced first in 2001, provides a path to citizenship for the children of illegal immigrants. This would be done either by qualifying for and completing a term of military service, or acquiring a degree or completing at least two years toward a bachelor's degree within a six-year period. Like most liberal ideas, the DREAM Act is not what it appears to be and leaves open numerous avenues for waste, fraud, and government expansion at the expense of the American taxpayer.

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Wednesday, December 8, 2010

Making Money Ideas

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